Continuous Customized Coffee Concept Considerations Conceived
Every era of human history has its own flavor. Indeed there was the Renaissance Period, The Golden Age and The Dark Ages as well. Today we live in an Era of Gourmet Espresso! Every thing is fast paced and everyone is on the move caught up in the chaos and controversy, traffic and crisis of the moment. The Era of Gourmet Espresso is alive and well and if anyone in the present period doubts it then just listen the coffee orders at the local gourmet coffee shop.
Why there must be a 20,000 different ways to order the 30 different coffee menu items at even your local Starbucks. You can add one-two-three extra shots, whip or no whip, room for crème or mix and match. And then if you hang out at the coffee customizing condiments area, folks will spend another couple of minutes re-making or re-inventing their coffee to their Exact Specifications.
In observing this human behavior across the nation in 1000s of coffee shops, I have thought it is time to write this article about; Continuous Customization of Coffee and consider how this concept was conceived. I would recommend the book by Howard Schultz; “Poor Your Heart Into It” about the concepts behind the Starbucks Brand.
What I think you will find is that your own coffee customization criteria is not uncommon amongst the masses. Different tastes for different folks. So, next time you customize your already customized coffee order, you might recall this little article you read and how true it is that this present period in Human History be called; The Era of Gourmet Espresso! I hope this tid bit or snap-shot of the human endeavor will propel thought in your coffee conversations of 2007.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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